What the frak?

This has nothing to do with writing, but this question begs to be asked, so let me rant for just a moment. What substance were the suits at The SciFi Channel ingesting when they made the decision to change the name of the network to SyFy?

Uh huh; I swear. That’s what they plan to do on July 7, which now will join December 7 as a day that will live in infamy.

Dave Howe, President, SCI FI, made that pronouncement in a news release this past Monday. He said, “By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction.”

He went on: “Syfy — unlike the generic entertainment category “sci-fi” — firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.”

Of course, they already have Syfy Wrestling, so how about Syfy Home Shopping and Syfy Elevator Music?

And before you tell me that I should have more respect, that this is the network that gave us science-fiction geeks a show as fraking great as Battlestar Galactica, let me remind you that even a blind squirrel stumbling across an acorn once in awhile.

We now return you to regular programming.

2 thoughts on “What the frak?

  1. Sci Fi execs have consistently shown themselves incapable of comprehending what should be their core audience. A lot of people blame their silly (sorry, sylyy, or should it be sylii?) B-movies, but I think the bigger problem is the rest of the programming. Aside from BSG and Farscape (and maybe Eureka?), Sci Fi has yet to produce a series worth watching in, what, fifteen years of being on the air? The rest of what they put on assumes that the science fiction audience consists of idiots or lunatics. John Edwards? Ghost Hunters? Wrestling? That wretched Flash Gordon remake? Ugh.

    Their attempt to shed a “geeky” image is even more ridiculous when you consider that that’s pretty much what is in right now. How much money did Transformers make last year? And they don’t want that audience?

    I think mostly they’re panicking because they’re about to lose BSG and have nothing to follow it with.

  2. I vote for sylii. And most of the drek they have come up with give honest “B” movies a bad name.

    They have pulled lots of boners, but the biggest was not begging Joss Whedon to come do new Firefly episodes at SciFi, whatever it cost.

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